FOR SELLERS - MARKETING PROGRAM
Our proven strategic marketing program has resulted in our continuing to be ranked #1 in the area for number of listings sold. If you decide to list with us, we will include your property in a highly focused, result-oriented marketing plan that includes the following -
(Click on links below for more information)
The Internet Signage
Our Real Estate Sales Guide Direct Mailings
Sales Office Placement Open Houses
Print Advertising Multiple List Service
Newspaper Advertising Garrett County Board of REALTORS
The Internet
Our Website - Why is www.deepcreek.com the best place for your listing? Because research shows that 75% of all home buyers now use the internet as part of their real estate search. Long gone are the days of cold calling and posting flyers at the local supermarket. The internet is by far the most powerful marketing tool available - easily outperforming most print advertising. We are dedicated to keeping our web site on the cutting edge. We recognize that Buyers today demand immediate information in an easy-to-use, highly visual format with informative content.

Our website has the following features:

. The easiest real estate search function in the area
. The most virtual tours
. Multiple listing photos
. Featured properties on our home page
. Podcasts
. The area's only real estate blog
. An extensive overview of the Deep Creek Lake area and the entire Buying Process
. Easy-to-read detailed maps with directions
. The ability to e-mail listings directly to friends and family
. Easy-to-use mortgage calculators
. E-mail notification when new properties hit the market
. Open House Information
. Local Weather Information
. Live Webcams
. Calendar of Events


Your listing will be presented on our web site in a well organized, user-friendly format. And by utilizing the most recent technology, our listings are continuously maintained and updated, guaranteeing accurate and timely information.

By providing a first class, quality web site we provide maximum marketing exposure for each one of our listings to prospective buyers. With all of these features, we keep Buyers and Sellers in touch with Deep Creek Lake and Garrett County, no matter where they are!

In addition, each one of our listings is placed on the following websites, providing  national and international exposure:


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Search Engine Placement - What good is a website if no one can find it? We bid on certain sponsored keyword search terms relating to Deep Creek Lake and Garrett County on the most popular, well-known search engines. This process insures that our site will be listed near the top of these search engines for various search terms.

Our Real Estate Guide
Real Estate Guide Your listing will be included in our full-color, glossy magazine Real Estate Sales Guide that is distributed twice a year with a targeted circulation of over 70,000 copies. Our Sales Guide is
  • distributed locally at strategically placed high traffic locations around Deep Creek Lake and Garrett County.
  • placed in over 400 Railey Mountain Lake Vacations rental homes.
  • provided as a supplement in certain high volume editions of the local newspaper - The Republican.
  • directly mailed to prospective buyers and sellers twice a year.
Sales Office Placement

We have the ability to showcase our property listings in our main sales office, located in the heart of Deep Creek Lake. Our large property board allows walk-in clients to easily sort through and view our listings in a casual environment. We produce an attractive full-color information sheet for each property that includes all pertinent facts and color photos, if applicable.

Print Advertising
We place ads in the following publications that are distributed for free throughout the Deep Creek Lake area and most of Garrett County. Some of these ads include some of our select listings, while some are image ads designed to get potential buyers to contact us in person or online. Since the primary objective of print advertising is to generate real estate inquiries, our clients benefit from the combination of our marketing efforts with our sister company, Railey Mountain Lake Vacations, as we advertise in the following publications:
  • Homes and Land Magazine
  • Designing Real Estate Magazine
  • Deep Creek Lake Area Visitors Guide
  • The Lakefront Magazine
  • Mountain Discoveries Magazine
  • The Menu Guide
  • Deep Creek Magazine
  • Mountain Lake Quarterly
  • 2nd Home Journal
Newspaper Advertising
We advertise our listings for sale 52 weeks a year in Garrett County and Deep Creek Lake's only newspaper - The Republican. Each property will be featured as a new listing for a minimum of three weeks, with an additional three weeks should there be a price change along the way. We also insert our Real Estate Sales Guide in The Republican Newspaper select editions.
Signage
Our "For Sale" signs continue to be an excellent source of calls and inquiries from prospective buyers. Our eye catching, predominately red and black signage, along with our directional signs at major intersections allows prospective buyers and other agents to easily find any properties that are for sale.
Direct Mailings
We work with our agents' extensive mailing lists to send prospects our twice-a-year Real Estate Sales guide and our Resort Report newsletter. In addition, some of our agents will also mail out Just Listed and Just Sold postcards to qualified buyers.
Open Houses
Our sales agents may conduct open houses of your property for both area REALTORS and the general public, depending on the situation. At agent-broker only open houses, all of the agents in this market have an opportunity to preview your property firsthand. In some instances, our agents may arrange for a Public Open House, depending on the location and time of year.
Multiple Listing Service
MLSAll properties we list are uploaded and included to the Multiple Regional Information System (MRIS), the largest multiple list system (MLS) in the mid-Atlantic.  It includes all of Maryland and some parts of Virginia, Pennsylvania, West Virginia, and Delaware. The MRIS system collects all pertinent details and facts about properties for sale and distributes that information. Inclusion in the MRIS system will not only give your listing exposure to other area agents, it will also provide multiple list exposure to nearly every agent in the Baltimore, Washington, D.C. and northern Virginia area - places where most prospective buyers of Deep Creek Lake property come from.
Garrett County Board of REALTORS
Garrett County Board of REALTORSWe are proud members of the Garrett County Board of Realtors, the Maryland Association of Realtors (MAR), and the National Association of Realtors (NAR). With these associations, we fully cooperate with the other brokerages in the area. This means that your property will be available to all other area agents, giving it maximum visibility. We pride ourselves on having excellent relations with the other real estate companies.
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